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Retention Edge Posts

What winners do differently on Black Friday

Sep 11, 2025

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9 min read

What winners do differently on Black Friday

Most brands see BFCM as a sprint. The winners use it as a launchpad.

Pietro Saccomani
Pietro Saccomani
The Retention Flywheel

Sep 4, 2025

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10 min read

The Retention Flywheel

The 4-step flywheel behind sustainable businesses.

Pietro Saccomani
Pietro Saccomani
5 Growth Levers Most DTC Brands Ignore

Aug 28, 2025

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12 min read

5 Growth Levers Most DTC Brands Ignore

These effective growth channels are hiding in plain sight, masquerading as cost centers.

Pietro Saccomani
Pietro Saccomani
Durable Advantages

Aug 21, 2025

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8 min read

Durable Advantages

How to stand out in 2025 (and beyond).

Pietro Saccomani
Pietro Saccomani
The Slow Decline of Email & SMS

Aug 14, 2025

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13 min read

The Slow Decline of Email & SMS

Three moves to replace lost inbox reach.

Pietro Saccomani
Pietro Saccomani
The direct channels saving brands from skyrocketing CACs

Aug 7, 2025

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13 min read

The direct channels saving brands from skyrocketing CACs

Six reliable, low-CAC margin protectors, and your playbook for when to use them.

Pietro Saccomani
Pietro Saccomani
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