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Retention Edge Posts

Retention Edge E35: Is Your Brand AI-Ready?

Apr 14, 2026

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7 min read

Retention Edge E35: Is Your Brand AI-Ready?

On ChatGPT, your customer sees 8 products. Is yours one of them?

Pietro Saccomani
Pietro Saccomani
Your retention stack has a gap

Apr 10, 2026

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10 min read

Your retention stack has a gap

The direct line to your VIPs.

Pietro Saccomani
Pietro Saccomani
How to get free impressions in front of your best customers

Apr 3, 2026

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11 min read

How to get free impressions in front of your best customers

The economics behind your best direct marketing channel.

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention

Mar 23, 2026

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5 min read

Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention

Why this decades-old brand is finally launching a loyalty program.

Pietro Saccomani
Pietro Saccomani
What 600 shoppers say about loyalty (and what it means for your brand)

Mar 19, 2026

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12 min read

What 600 shoppers say about loyalty (and what it means for your brand)

Your customers have room for 5 brands. Are you one of them?

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E33: The psychology that will still work in 50 years

Mar 17, 2026

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7 min read

Retention Edge E33: The psychology that will still work in 50 years

Platforms change, algorithms shift, but the psychology behind why people buy hasn't changed in millennia.

Pietro Saccomani
Pietro Saccomani
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